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Welcome to the latest edition of JETRO Spotlight USA,
JETRO USA's national e-newsletter featuring the latest
articles and events on our website. Each month JETRO
brings you relevant and timely articles highlighting business
opportunities between the United States and Japan along
with updates on JETRO seminars and events.
Contents in this newsletter:
- JETRO Case Study
- Acucela Inc., developer of drugs to treat blinding eye diseases, forms partnership with Otsuka
Pharmaceutical after establishing Japan office
- News Update
- Companies making progress in Japan
- Past Event Wrap-ups
- Sendai Miso Tasting Seminar in San Francisco - The Versatility of Miso
- San Francisco Miso Event @ Ferry Plaza Market
- Upcoming Events
- Invitation Program: JETRO ZONE @ JAIMA SHOW 2009
- Invitation Program: JETRO ZONE @ N-EXPO/KANSAI’09
- Partner Event: Choose and Focus: The Transformation of Japanese Business
Strategies
- JETRO Clean Tech Seminar Series: Opportunities in Japan’s Solar Market for Silicon Valley
Companies
- JETRO BIZMATCH @ CEATEC JAPAN 2009
- Invitation Program: JETRO ZONE @ MECT 2009
- Invitation Program: JETRO ZONE @ Green Device 2009
JETRO Case Study
Acucela Inc., developer of drugs to treat blinding eye diseases, forms partnership with
Otsuka Pharmaceutical after establishing Japan office
Acucela's Chairman, President & CEO, Dr. Ryo Kubota, M.D., Ph.D., spoke with JETRO about establishing the office and
gaining investors in Japan.
>> Read more
News Update - Companies making progress in Japan
Keep an eye on what other companies are doing in Japan with this monthly news update.
The MathWorks Opens Three Offices in Japan
July 1, 2009
The MathWorks, developer of mathematical computing software, opened three offices in Japan, transitioning to a direct
sales operation to sell to its expanding Japanese customer base in a broad set of industries including automotive,
communications, electronics, semiconductor, industrial automation and machinery, as well as the academic
community.
Source: Company press
release

Smoothie King plans to open first Japan store in 2010
July 29, 2009
Smoothie King, maker of nutritional fruit smoothies, plans to open a store in Tokyo in 2010. The company will partner
with Smoothies Asia Co. Ltd. of Korea, which successfully developed 57 stores in the Republic of Korea.
Source: Company press
release

inVentiv Health establishes subsidiary in Japan to supply outsourced sales
teams
August 3, 2009
inVentive Health established a Japan subsidiary to provide outsourced sales teams to clients to promote products in
Japan. In a press release, company officials are quoted saying, "Japan is among the largest pharmaceutical markets in
the world and our clients are launching many products into the Japanese market," and "We believe there is significant
opportunity for outsourced sales growth in Japan."
Source: Company press release

See how you can use JETRO's free services to establish your company's office in Japan.

Past Event Wrap-ups
Read event summaries, see photos, and download recipes from these past events:
Sendai Miso Tasting
Seminar in San Francisco - The Versatility of Miso
Held at the California Culinary Academy, the Sendai Miso Tasting Seminar was a great success. Hosting a large room
of industry professionals, the event gave attendees a deeper understanding of miso as well as unexpected recipes for
using this timeless Japanese ingredient in their own kitchens.
San Francisco Miso
Event @ Ferry Plaza Market
On a beautiful, sunny day at San Francisco's Ferry Market Plaza, JETRO handed out free samples of simple recipes
made with miso. Our booth was so popular that we ran out of samples well before closing time!
Upcoming Events
Invitation Program: JETRO ZONE @ JAIMA SHOW 2009
| Date: | Wednesday, September 2, 2009 - Friday,
September 4, 2009 |
| Location: | Makuhari Messe |
| 2-1, Nakase |
| Mihama-ku |
| Chiba, Japan |
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Is your company thinking about taking advantage of the rapidly expanding business opportunities in Japan? If so, and
your company is interested in setting up an office in Japan or is currently seeking Japanese partners to establish a
business with in the Japanese market, you are invited to apply for the “JETRO ZONE @ JAIMA SHOW 2009” Invitation
Program. Don’t miss this great opportunity!
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Invitation Program: JETRO ZONE @ N-EXPO/KANSAI’09
| Date: | Thursday, September 3, 2009 - Saturday,
September 5, 2009 |
| Location: | INTEX OSAKA |
| 1-5-102 Nanko-kita |
| Suminoe-ku |
| Osaka, Japan |
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Is your company thinking about taking advantage of the rapidly expanding business opportunities in Japan? If so, and
your company is interested in setting up an office in Japan or is currently seeking Japanese partners to establish a
business with in the Japanese market, you are invited to apply for the “N-EXPO/KANSAI’09” Invitation Program. The
expo specializes in companies producing: recycling, renewable energy, energy conservation, and biomass.
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Partner Event -- Choose and Focus: The Transformation of Japanese Business Strategies
| Date: | Thursday, September 10,
2009 |
| Location: | San Francisco State University Downtown
Campus |
| 835 Market Street, 6th Floor |
| Room #667 |
| San Francisco, CA 94103 |
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As signs increase that the recession is lifting, Japan is preparing to recover fast from the crisis and post positive
growth in the second half of 2009. Join us as Dr. Ulrike Schaede explores how this transformation has prepared
Japanese companies to exploit the current economic crisis as an opportunity to assume leadership in critical 21st
century technologies.
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JETRO Clean Tech Seminar Series: Opportunities in Japan’s Solar Market for Silicon Valley
Companies
| Date: | Thursday, October 1,
2009 |
| Location: | Sofitel Luxury Hotel Redwood
City |
| Blue Room |
| 223 Twin Dolphin Drive |
| Redwood City, CA 94065 |
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The JETRO Clean Tech Seminar Series will highlight developments in the Japanese and U.S clean tech markets. The
first seminar of the series will focus on the current state of the solar market in Japan and explore the benefits and
advantages of expanding to the solar market in Japan.
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| Date: | Tuesday, October 6, 2009 - Thursday,
October 8, 2009 |
| Location: | Nippon Convention Center |
| Makuhari Messe |
| 2-1 Nakase, Mihama-ku |
| Chiba, Japan |
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At CEATEC JAPAN 2009, the Japan External Trade Organization (JETRO) will offer JETRO BIZMATCH @ CEATEC JAPAN
2009, a business-matching event that connects representatives from foreign firms with potential Japanese partners.
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JETRO Biolink Forum 2009
| Date: | Wednesday, October 7, 2009 - Friday,
October 9, 2009 |
| Location: | Pacifico Yokohama |
| 1-1-1, Minato Mirai |
| Nishi-ku |
| Yokohama, Japan |
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BIOLINK FORUM will feature a symposium, Cluster & Company Networking Reception and business partnering
(through BioJapan’s Business Partnering Matching System).
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Invitation Program: JETRO ZONE @ MECT 2009
| Date: | Wednesday, October 14, 2009 - Saturday,
October 17, 2009 |
| Location: | Nagoya International Exhibition Hall (Port
Messe
Nagoya) |
| 2, Kinjo Pier 2-chome |
| Minato-ku |
| Nagoya, Japan |
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Is your company thinking about taking advantage of the rapidly expanding business opportunities in Japan? If so, and
your company is interested in setting up an office in Japan or is currently seeking Japanese partners to establish a
business with in the Japanese market, you are invited to apply for the “JETRO ZONE @ MECHATRONICS TECHNOLOGY
JAPAN 2009 ” Invitation Program. We look forward to your participation.
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Invitation Program: JETRO ZONE @ Green Device 2009
| Date: | Wednesday, October 28, 2009 - Friday,
October 30, 2009 |
| Location: | Pacifico Yokohama |
| 1-1-1, Minato Mirai |
| Nishi-ku |
| Yokohama, Japan |
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JETRO invites U.S. companies to participate in the JETRO Zone at the inaugural “Green Device 2009,” to be held
concurrently with “FPD International 2009,” in Yokohama from October 28-30, 2009.
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We welcome your comments or suggestions for future article topics. Feel free to contact us at www.jetro.org/contact
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