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Welcome to the latest edition of JETRO Spotlight USA,
JETRO USA's national e-newsletter featuring the latest
articles and events on our website. Each month JETRO
brings you relevant and timely articles highlighting business
opportunities between the United States and Japan along
with updates on JETRO seminars and events.
Contents in this newsletter:
- JETRO Case Study
- Coverity Inc., maker of bug detection software, grows Japan revenue by 80-100% each year
after opening Japan office
- News Update
- Companies making progress in Japan
- Japan Market Brochure
- Attractive Sectors: Retail
- Upcoming Events
- Sendai Miso Tasting Seminar in San Francisco - The Versatility of Miso
- San Francisco Miso Event @ Ferry Plaza Market
- After the Crisis: Corporate Governance in Japan
- New York International Gift Fair
- Invitation Program: JETRO ZONE @ JAIMA SHOW 2009
- Invitation Program: JETRO ZONE @ N-EXPO/KANSAI’09
- JETRO BIZMATCH @ CEATEC JAPAN 2009
- Invitation Program: JETRO ZONE @ MECT 2009
- Invitation Program: JETRO ZONE @ Green Device 2009
JETRO Case Study
Coverity Inc., maker of bug detection software, grows Japan revenue by 80-100% each year
after opening Japan office
Coverity's Managing Director of Asia-Pacific, Mr. Rich Cerruto, spoke with JETRO about how he was able to achieve
such remarkable growth after establishing a Japan office.
>> Read more
News Update - Companies making progress in Japan
Keep an eye on what other companies are doing in Japan with this monthly news update.
Vitrolife Establishes Company in Japan to Strengthen Position in Second Largest Market for
Infertility Treatments
April 24, 2009
Vitrolife, a biotechnology and medical device company of Sweden, established a company in Japan to meet the
country's high demand for infertility treatments.
Source: Company press
release

National Semiconductor Creates Relationship with West Holdings to Sell SolarMagic Power
Optimizers in Japan
June 21, 2009
Analog power management technology company National Semiconductor announced the formation of a sales
relationship with West Holdings, National's first Japanese PV business partner. According to the press release, many
rooftops in Japan inhibit solar effectiveness due to being small, complex-shaped, and blocked by structural objects in
crowded areas. National seeks to enable more homeowners in Japan to install PV systems using its SolarMagic power
optimizers, which provide flexibility in panel configuration.
Source: Company press release

See how you can use JETRO's free services to establish your company's office in Japan.

Japan Market Brochure - Attractive Sectors: Retail
Download the 2009 edition of JETRO's retail market brochure, which features key facts and figures of Japan's retail
industry and highlights major industry sectors.
>> Read more
Upcoming Events
Sendai Miso Tasting Seminar in San Francisco - The Versatility of Miso
| Date: | Thursday, July 30, 2009 |
| Location: | California Culinary
Academy |
| 350 Rhode Island St |
| San Francisco, CA 94103 |
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JETRO San Francisco presents a special event of miso, open to industry only. Learn about the attractive qualities of
miso and how you can introduce it to your own cuisine.
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San Francisco Miso Event @ Ferry Plaza Market
| Date: | Saturday, August 1,
2009 |
| Location: | Ferry Plaza Market |
| 1 Ferry Building |
| San Francisco, CA 94111 |
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Stop by JETRO's booth to learn how to combine various ingredients with miso and sample some of the best miso from
Japan.
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Partner Event: After the Crisis: Corporate Governance in Japan
| Date: | Friday, August 7, 2009 |
| Location: | Hotel Nikko |
| 222 Mason Street |
| San Francisco, CA 94102 |
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With the global financial crisis of 2008/2009 raising questions about corporate governance worldwide, experts from
Japan and the United States will review significant developments in Japan’s corporate governance environment while
considering how the crisis has changed the terms of the debate.
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New York International Gift Fair
| Date: | Sunday, August 16, 2009 - Thursday,
August 20, 2009 |
| Location: | Jacob K. Javits Convention Center (Level 3)
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| 655 West 34th Street |
| New York, NY 10001 |
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Japanese products on display at the New York International Gift Fair include not only traditional craft items but also
practical everyday-use items, such as kitchen and tableware, accessories and stationary that echo centuries of
Japanese technological and artistic innovation.
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Invitation Program: JETRO ZONE @ JAIMA SHOW 2009
| Date: | Wednesday, September 2, 2009 - Friday,
September 4, 2009 |
| Location: | Makuhari Messe |
| 2-1, Nakase |
| Mihama-ku |
| Chiba, Japan |
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Is your company thinking about taking advantage of the rapidly expanding business opportunities in Japan? If so, and
your company is interested in setting up an office in Japan or is currently seeking Japanese partners to establish a
business with in the Japanese market, you are invited to apply for the “JETRO ZONE @ JAIMA SHOW 2009” Invitation
Program. Don’t miss this great opportunity!
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Invitation Program: JETRO ZONE @ N-EXPO/KANSAI’09
| Date: | Thursday, September 3, 2009 - Saturday,
September 5, 2009 |
| Location: | INTEX OSAKA |
| 1-5-102 Nanko-kita |
| Suminoe-ku |
| Osaka, Japan |
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Is your company thinking about taking advantage of the rapidly expanding business opportunities in Japan? If so, and
your company is interested in setting up an office in Japan or is currently seeking Japanese partners to establish a
business with in the Japanese market, you are invited to apply for the “N-EXPO/KANSAI’09” Invitation Program. The
expo specializes in companies producing: recycling, renewable energy, energy conservation, and biomass.
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| Date: | Tuesday, October 6, 2009 - Thursday,
October 8, 2009 |
| Location: | Nippon Convention Center |
| Makuhari Messe |
| 2-1 Nakase, Mihama-ku |
| Chiba, Japan |
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At CEATEC JAPAN 2009, the Japan External Trade Organization (JETRO) will offer JETRO BIZMATCH @ CEATEC JAPAN
2009, a business-matching event that connects representatives from foreign firms with potential Japanese partners.
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JETRO Biolink Forum 2009
| Date: | Wednesday, October 7, 2009 - Friday,
October 9, 2009 |
| Location: | Pacifico Yokohama |
| 1-1-1, Minato Mirai |
| Nishi-ku |
| Yokohama, Japan |
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BIOLINK FORUM will feature a symposium, Cluster & Company Networking Reception and business partnering
(through BioJapan’s Business Partnering Matching System).
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Invitation Program: JETRO ZONE @ MECT 2009
| Date: | Wednesday, October 14, 2009 - Saturday,
October 17, 2009 |
| Location: | Nagoya International Exhibition Hall (Port
Messe
Nagoya) |
| 2, Kinjo Pier 2-chome |
| Minato-ku |
| Nagoya, Japan |
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Is your company thinking about taking advantage of the rapidly expanding business opportunities in Japan? If so, and
your company is interested in setting up an office in Japan or is currently seeking Japanese partners to establish a
business with in the Japanese market, you are invited to apply for the “JETRO ZONE @ MECHATRONICS TECHNOLOGY
JAPAN 2009 ” Invitation Program. We look forward to your participation.
>>Read
more
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Invitation Program: JETRO ZONE @ Green Device 2009
| Date: | Wednesday, October 28, 2009 - Friday,
October 30, 2009 |
| Location: | Pacifico Yokohama |
| 1-1-1, Minato Mirai |
| Nishi-ku |
| Yokohama, Japan |
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JETRO invites U.S. companies to participate in the JETRO Zone at the inaugural “Green Device 2009,” to be held
concurrently with “FPD International 2009,” in Yokohama from October 28-30, 2009.
>>Read
more
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We welcome your comments or suggestions for future article topics. Feel free to contact us at www.jetro.org/contact
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